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Credit insurance scores poorly…

Many kinds of credit lines and installment loans offer credit insurance. These products are designed to “protect” an individual’s credit score by covering installment payments in case of certain qualifying situations.

Sadly these tend to be overpriced according to recent research. A study covering 2004 through 2013 demonstrated that 44.4 cents in benefits were paid for each dollar spent on such insurance policies. (By comparison, typical health plans offer 84.1 cents in benefits for each dollar spent.

So if the goal is to protect yourself in case you get sick or injured, you might be better off finding other forms of personal protection. (Be sure to check with your financial advisor for options.)

Also bear in mind, having such credit insurance is not a requirement for receiving a loan. It is always an option.

So when you are getting a line of credit, a car loan, or a store credit card, remember than this “insurance” may have a low payment but can be an expensive option when it comes to potential payout.

Also it is important to understand that options are limited. There’s virtually zero competition. Under normal circumstances you’ll be offered insurance from one provider… that’s it. There’s zero choice.

So what are your alternatives to Credit Insurance?

Term life insurance is a great way to protect beneficiaries. In the case of your death, your beneficiaries can leverage the funds to pay off your debts. Of course a life insurance benefit can cover all financial needs whereas credit insurance is limited to only covering that specific loan.

And in case you are injured, disability insurance can be beneficial. As with term life insurance, disability insurance is far more flexible than standard credit insurance.

How to Create an Energized Work Force

 

The notion of a 40-hour workweek is disappearing for many. 50+ hour work-weeks have become common. Many individuals go so far as to sleep with their iPhones turned on so they can respond instantly, 24/7, as needed.

The biggest problem with this is that it leads to workers being tired and disengaged. Worse, workers suffer greater tension and make more judgment errors.

The core question: are humans capable of working constantly without rest?

The answer, of course, is no.

As a business, it is important to be mindful of how employees are treated as they are a company’s greatest asset. Happy, engaged employees lead to greater client satisfaction and retention.

So how can one economically create this “ideal” workforce?

Begin with health…

  • The average worker spends more than 9 hours a day being sedentary. To combat this it is recommended that you create more frequent break opportunities that allow for bursts of activity. Movement is key. These small 5 to 10 minute breaks should allow the worker to “break out” and go for walks, take in fresh air, etc.
  • Tip: New Balance – an athletic wear company found that by allowing people time to move around each day those workers were more energized and more purposeful in their work.

Find ways to make work manageable…

  • Help team members find possibilities rather than concentrating on problems.
  • Empower workers to help others on their team.
  • Encourage opportunities to learn from co-workers.
  • Make sure that the pursuit of goals involves each employee.
  • Maintain an honest, open, and encouraging flow of communication.

Help workers connect with purpose…

  • First, understand that earning a paycheck is the beginning of why people join a company, but they often want more.
  • People are energized when they are having fun and when they are involved in meaningful work.
  • Make sure team members understand the big picture driving the company and how their work matters to accomplishing those larger goals.

Offer creative benefits…

  • Talk with a benefits specialist about ways you can create affordable and engaging benefits for your employees… possibilities include:
    • Travel opportunities.
    • Create opportunities to earn prizes.
    • Offer employees access to free financial advice.
    • Give people their birthday as an extra paid holiday.
    • Open up to flexible work schedules.
    • Find creative ways to recognize team members.

Is Pet Insurance Really Worth The Cost?

Owning a pet can be expensive. A well-bred puppy can easily cost $2,000+ for a desirable breed. Annual costs can be $700 or more including food and wellness checkups at the vet.

And that assumes things go well. If a pet requires an emergency visit to the vet, the costs for such visits can quickly skyrocket into the thousands of dollars. Treating chronic illnesses is expensive too.

But let’s face it. Pets become a treasured part of our families. Insurance becomes about more than protecting your investment in the animal. If your dog or cat gets sick, most folks struggle with the idea euthanasia if viable (but expensive) treatment options are available. In such situations, pet insurance offers a certain peace of mind. It can also offer protection against the financial stressors if a pet develops medical needs.

Most experts agree that over the life of an animal, you’ll probably pay more in insurance costs than what you’ll receive in covered expenses. But remember, insurance is there to protect against catastrophic events. From this point of view, pet insurance becomes a great option.

Presently only 1% of family pets are covered by pet insurance in the U.S. But it is a one of the fastest growing benefits that companies offer to employees.

Different polices exist. Some cover prescriptions and wellness visits. Others exist strictly as coverage against catastrophic events.

Bear in mind that animal insurance plans can be as complex as “people” health insurance. Plans can have deductibles and co-pays in addition to the regular premium costs. Likewise, premiums will vary depending on the features of the plan and a pet’s age. Also, watch out for the “fine print”. Pet insurance can have restrictions… for example some plans only work with specific vets while other plans may cap benefits.

You can check with your favorite vet to see what pet insurance options they offer. But you should also talk with your local insurance professional whether you are an individual considering pet insurance for your beloved animal, or if you are a business looking for a great benefit to offer employees. Your insurance professional will have great advice on your pet insurance options. And because they understand insurance, you can count on rock-solid guidance.

Thinking About Remote Workers?

Allowing for remote workers has advantages. It gives you versatility, helps to reduce expenses, and allows you to draw from a larger pool of potential job candidates.

There can be drawbacks as well. Top complaints:

  • A sense that there’s less communication.
  • Management’s struggle with knowing whether employees are staying on task.

So how can you maximize benefits while limiting the drawbacks?

Hybrid Approach

Some companies allow employees a certain amount of flexibility to work from home. However they still require that employees be “in office” for a certain number of days per week or month. Yahoo had a famously liberal policy on remote workers and shifted to a stricter hybrid approach. Many of Yahoo’s top engineers left the company because of the perceived lack of flexibility.

This isn’t to say that a hybrid approach is doomed to failure. But it is important to understand how a team may respond to such changes. If your company is moving away from a strict “in office” policy in favor of something more flexible, a hybrid approach can be a great way to test the waters.

Going 100% Remote Worker.

A surprising number of service companies have begun moving toward being 100% virtual. By eliminating a physical workplace, a number of expenses can be eliminated. Additionally, being allowed to work from home 100% of the time gives employees a greater sense of work-life balance. This also makes attracting high quality employees easier. Millenials are especially attracted to flexible work situations.

But being 100% virtual means a business must be more deliberate in encouraging collaboration and community. These efforts can include conferences and parties. They can also include leveraging technologies such as video conferencing and instant messaging.

“Going Remote” Requires Better Hiring Processes

The reality is that only some individuals work well on their own. Many others prefer the socialization offered by an office setting.

Others lack the discipline to keep on task through the day. Grocery shopping, running kids to soccer games, and getting to the gym can become distractions. In these situations, workers fail to create strong boundaries between “personal time” and “work time”.

A well-designed hiring process begins with attracting the right candidates to the role. They have the characteristics and experience to work well in work-from-home settings.

Once someone is hired, it is critical to have a well defined onboarding process. Such a process gives workers the tools they need to succeed while allowing managers to hold workers accountable for outcomes.

Micromanagers and Remote Workers Don’t Mix

Managers need to set up routine check-ins so that remote employees aren’t forgotten. It can also be beneficial to leverage time management software so that workers can concentrate on their jobs. Such systems help employees avoid productivity sappers like social networking. (Some roles, such as sales and customer service may need to be significantly more active in social networking…)

And this is an important point… remote workers need dynamic leadership. They need managers that don’t micromanage. They need clearly defined objectives backed by excellence in managerial support and guidance. This requires an intentionality that many managers simply aren’t accustomed to.

But by managing based on outcomes, it is possible to evaluate a remote workforce without the need to specifically worry about the number of hours they work on a given day. As long as employees get the work done on time and under budget, it’s a win for everyone. Specifically working 8 or 9 hours a day isn’t the goal in successful work-from-home arrangements. (Note: some roles like customer support definitely require consistent hours of availability.)

Watch Out for Regulatory Pitfalls

Individuals that work from home still fall under all state and federal employee guidelines for wages, breaks, etc.

Also, companies considering a remote workforce need to understand their responsibility for worker injury at home. For example, employers could be liable for an employee that suffers injury due to bad home-office ergonomics. A worker’s injuries while on the job at home will still result in a claim against the company’s Worker’s Comp insurance. (If you are thinking about allowing remote workers, it’s important to talk with your insurance professional. Get the facts about potential risk and risk mitigation before you leverage remote workers.)

Will it Work for YOU?

Ultimately “going remote” can be challenging but worth it depending on the business, the management team, and the workers involved.

The key to success is going into the effort “eyes wide open” and to understand potential pitfalls well in advance.

The greatest thing that’s required is a willingness to experiment and an ability to be flexible until the company finds a balance that works well for the bottom line.

Watch Out For Being Over-Insured With These Handy Tips

Here’s one of the core things we help our clients with. Understanding how to minimize personal economic dangers via insurance coverage. For example, the sudden death of a close relative can have a significant negative impact on your family’s financial well being. Having adequate life insurance can help address this. Your home might catch fire. Adequate homeowners insurance offers critical protection. And of course having appropriate auto insurance protects you from a loss in case your car is totaled.

It’s important to have insurance to protect against all of these different threats. But there is a cost to being over-insured… and not just in having a higher insurance premium. So here are a few tips to help you keep this from taking place.

Car insurance.

Having appropriate liability insurance on all your vehicles is critical. However, having collision and/or comprehensive insurance on a vehicle with a low resale value that’s also paid off isn’t helpful. Here’s a way you can test your need. If your car was in an accident could you afford to replace it without negatively impacting your finances? If yes, scrap the unnecessary coverage and pocket the savings.

Homeowners insurance policy.

Do you know how much it will cost to rebuild your home if it were to face devastation? This isn’t the same as what your home might be worth if you sold it tomorrow. Remember that the cost of land doesn’t factor into having adequate home insurance protection.

When you buy insurance for your home or condo, you are seeking the needed coverage in case the house (or a part of it) has to be replaced. This should be 1-for-1. For example, if you have a home that is carpeted, you wouldn’t pay for insurance that would replace the carpets with hardwood floors. When insurance is called upon, the coverage must be like-for-like. Making certain you have appropriate coverage can lower your total premiums.

Life insurance.

One of the biggest areas where folks are often over-insured is life insurance. Some folks view having a life insurance policy from a pride perspective. But do you really need a $1,000,000 policy? Carefully reviewing your needs is critical to avoid spending too much on life insurance. Having the right mix of insurance including term vs. whole can also offer savings.

Another thing to watch out for is costly riders. While there are too many to cover in detail here, riders add costs. It’s important to make certain that whatever riders you choose, they meet your unique needs.

Final Thoughts.

For the most part, being over-insured drives up the cost of premiums while offering you little genuine benefit. Eliminating these costs can help you save hundreds of dollars (or more) each year. Shifting these savings towards other goals such as investing can help you build financial security. This can include setting aside for college or retirement.

The best time to address insurance is when life circumstances change. Recently married? Having a child? Perhaps you’ve just received a big promotion? You may have won the lottery. Leverage these big life moments to be 100% certain you have adequate protection. As we review these life changes with you we’ll help you understand cost-savings opportunities. This includes making sure you avoid being over-insured. Contact us today for a complete review of your risk profile and insurance requirements.

Why Paying Attention to Mental Health Pays Dividends for a Small Business

Here’s a surprising statistic. In 61% of all work places, anxiety is present in a big way. In turn, this has a dramatic impact on substance dependency. The result is a less productive workforce that doesn’t offer its best to clients.

This is only one statistic from the 2016 Mental Health & Substance Abuse survey commissioned by the IFEBP. (The International Foundation of Employee Benefit Plans based out of Brookfield, Wisconsin.).

According to the survey, 94% of organizations reported that their employees are stressed. 67% additionally said that drug and alcohol abuse issues have been on the rise over the last five years. These are concerning numbers.

Given these issues, all companies (small and large alike) are encouraged to look at what may cause worker anxiety in the first place. For example, can simple changes in employee policy manuals and benefits packages can have a huge impact?
Look for employee policy changes that can reduce stress. For example, Netflix offers a common sense approach for allowing workers to use company phones for the occasional phone call. Same thing with making the occasional personal photocopy. Netflix treats these as small benefits. They make it a point to hire workers that they can trust to make smart decisions. In fact, Netflix pioneered employee policies that are commonly referenced in HR departments around the U.S. (link to https://hbr.org/2014/01/how-netflix-reinvented-hr)

Also, take time to review the benefits you offer with your Insurance professional. In fact one of the best things you can implement is an Employee Assistance Program. (link to https://en.wikipedia.org/wiki/Employee_assistance_program)

Separate studies have found these programs increase employee productivity. They also lower overall medical costs while reducing absenteeism and turnover.

Another option is to offer health care benefits that include a mental health / substance abuse component. (Again, talk with your Insurance professional about options. They have the most up-to-date information and understand your specific requirements.)

Why consider incorporating substance abuse & mental health into existing benefits? Because anxiety isn’t the only issue facing employers and employees…

Here’s a breakdown of the issues survey participants cited and the percentage of those saying these issues were prevalent in their firms…

  • Alcohol addiction (49%)
  • Prescription drug abuse (33%)
  • Stress disorders (49%)
  • Sleep deprivation issues (33%)
  • Other psychological health issues (12%)

And just as important as having such benefits is making sure workers know they are available and that they are safe to leverage such benefits.

In fact 36% of survey participants noted that their companies could do a better job helping employees capitalize on benefits.

Employees who are fighting drug & alcohol abuse issues are in particular need of outreach programs. Many struggle in secret and fear admitting their problems will cost them their job.

By addressing these issues, small businesses are able to cut costs. These can include quality issues, productivity, hiring, training, and legal, etc.

And remember. As you ponder anxiety, employee policies, and mental health benefits, the impact is greater than your bottom line. You may save an employee for sure. But you may save a life and a family in the process as well.

Best of 2016: What is The Ultimate Guerilla Marketing Tactic?

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line.

Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success.

If you’re a small business owner, you may believe that online marketing really isn’t very important… especially if your business is located in a smaller town. But do your town residents have mobile? Do they have access to the Internet? If so, you are missing out on an opportunity to outwit your competitors.

The reality is starker. According to Marketing Land, 90% of survey respondents say that positive reviews influenced a purchase decision.  Just as people leverage Google & Bing far more than the Yellow Pages to find services, they are also checking on the services they find via review sites. This trend growing nationally and is happening with as much frequency in small communities as it is in large cities. However, in small cities, bad reputations travel like wildfire. In other words, an accountant in the city with a handful of negative reviews is simply better equipped to correct those negative reviews vs. an accountant in a small town of 5,000.

And it’s important to recognize that mobile is quickly replacing all other forms of computing. Laptops and PC’s are dwindling in sales while tablets and smart phones are selling like hotcakes. If you run a local service business, it’s critical to be found in mobile-optimized search. (Yes, that’s a thing.) If your website isn’t mobile friendly, Google has said it will be dropping your website from all search results as of 2017.

If you run a small business, you must have a robust online presence. It’s that simple.

And this is where that concept of Guerilla Marketing comes into play. Remember that the notion of Guerilla Marketing is that you can have a huge marketing impact without breaking the bank and really, that’s at the core of online marketing in general. The Internet offers the potential of truly infinite reach for a relatively low cost for that potential impact. At least that’s the promise…

The truth is, this is where most business owners get lost. With search engines like Google & Bing, reputation sites like Yelp & Angie’s List, social media sites liked Facebook & LinkedIn, is it any wonder that most feel completely overwhelmed?

If you’ve talked with experts you’ll know right away that local SEO alone can cost $1,500 a month for a handful of keywords and Reputation Management can cost $500 or more each month per location.

But marketing online can be affordable, particularly if you take advantage of the right technology and learn the methods that actually work for SEO, writing content, marketing automation, etc. Sure, it takes time to do this work but if you learn how to do it properly, you’ve created new potential revenue streams that will last a long time.

One important tip as you contemplate online marketing… don’t think for a minute that you have to come across as some giant corporation. If you serve a local market, chances are people would prefer to know they are dealing with someone who cares rather than a faceless monolith. So, let your individual personality shine. Make it your mission to become the hero in your market. Leverage your messaging both online and offline to create deep personal connections that will bring you lots of business and lots of referrals… and that can elevate your brand to a premium status… yes, you might actually be able to charge MORE in your market if done correctly.

So, is it necessary to leverage Internet marketing to help grow your small business? In today’s world, the answer is a resounding yes. In fact, it is critical for your survival. If you are curious about your local reputation, how well positioned you are in your local market, and what you can do to begin taking action on strengthening your local marketing, check out this free local website analysis (link to: https://www.liftdemand.com/local-seo-website-analysis) that offers a pretty handy report on a company’s local presence.

Then start to take your local online marketing seriously. Make “action” be your mission and strive to be at the forefront of your local market while also working to do so in a manner that keeps your return on investment front and center.

And remember that as your company grows, be sure to reach out to your local insurance agent for ways to reduce insurance costs, expand benefits for employees, and make your company more stable. They may be able to help you find savings opportunities that you can then invest in your nascent online marketing efforts!

Best of 2016: Financial Dangers of a Natural Disaster

Fires, floods, tornados, hurricanes, high winds, hail and lightning… Mother Nature has some serious weapons in her arsenal, and she’s not afraid to use them. With extreme weather becoming more common in many parts of the country, every home is likely at risk of incurring damage from more than one type of natural disaster. In some cases, even with insurance, the outcome is financially dangerous. Consider the following monetary hardships you may encounter.

You’ll probably pay clean-up costs out of pocket.

Even if these expenses are covered by your homeowner’s insurance, you may want to pay for them upfront in order to speed up the process. From removing downed trees to ripping out water damaged drywall and flooring, clean-up can run in the thousands. If you don’t have that kind of cash on hand, you’ll have to live surrounded by debris until you receive the check from your insurance company. Talk to your insurance agent about what your policy covers as well as how quickly payouts are usually made.

You’re going to need vital paperwork.

From your insurance paperwork to birth certificates, social security cards, bank account and credit card information, there are many important documents you’re likely to need in order to get your life back in order after a natural disaster. If they’re lost or cannot easily be accessed, it could delay the processing of your insurance claims and receipt of any government assistance to which you may be entitled. Experts advise making copies of important paperwork and storing it electronically using a cloud-based storage provider such as Dropbox. You might also consider keeping hardcopies of important documents in a safe or safe deposit box.

You might be on the hook for more than you realize.

You knew you needed insurance, but you also wanted to keep your premiums low. You may have bought a policy with a higher deductible as a result, and you’ll have to put that much cash towards clean-up and repairs before your insurer will cover any difference. Talk to your insurance agent now—before a natural disaster strikes—about the deductible and coverage limits on your insurance policies. If you live in an area where certain types of extreme weather are common, it might make financial sense to increase coverage and reduce your deductible.

You’re probably going to need access to cash.

After a major natural disaster, power outages are not uncommon—and they can last weeks and cover large areas as well. Whether you need to secure a hotel room for your family, buy clothing and toiletries, or just pay for pizza delivery until you can use your stove again, you may need to use cash if debit and credit card machines are down. Consider putting some cash in a safety deposit box at a bank in a neighboring town. Set up direct deposit with your employer so your earnings will automatically go into your bank account as well.

Do you know what your insurance policies cover? Are you concerned about the financial implications of a natural disaster? Call us today to review your coverage and discuss options to lessen the financial burden should Mother Nature decide to strike your home.

Tips How To Save On Home Insurance

If you own a home or condo, having a home insurance policy is required. But once you have it, most folks end up ignoring it after they have it in place.

Yet for most of us, a home is the most valuable asset we’ll own… and it is filled with all the things we’ve collected over a lifetime. A home or condo policy must offer enough coverage to restore the house to its former glory in case it is damaged. But you also have to factor in the value of your belongings as well including antiques, collectibles, jewelry, high tech items, etc.

There’s no magic time to think about home insurance… so check out these tips on how to get the most value in your home owners policy.

  1. Manage Your Credit

Over the last several years, there’s been a shift in home insurance where your credit matters. For many carriers, the better your credit rating the better your insurance rates. In fact, some carriers won’t accept high-credit risk applicants. So maintaining a solid credit history is really in your favor.

  1. Let Us Search For You

As an independent insurance agency we write insurance for a number of carriers… so one call to our team is all that’s needed to shop for great rates among multiple carriers. You’ll save time & energy as well.

  1. Explore Your Deductible

Talk with us about your deductible. The key is to make sure your deductible is something you can afford to pay in case of a serious issue. For a claim on a home insurance policy, one rule of thumb is to have the deductible be high enough that you don’t make a claim for “just anything” that goes wrong with your house. Home insurance really should be reserved for catastrophic situations. The higher the deductible the more you can save… some premiums can be cut by up to 30 percent.

  1. Check Out Discounts

If you have two or more insurance policies (auto / home for example) with the same carrier, you can save 5% to 15% off the policies. Typically, that will be a less costly approach than cobbling insurance coverage together from various companies. Definitely give us a call to explore your discounts… especially if you happen to have some of your insurance with other carriers.

  1. Make Sure You Aren’t Over-Insured

Some people think buying more insurance than they need will give them some sort of advantage. It won’t. You simply need an adequate amount of coverage to cover the expense of replacing your home and its belongings. For example, you won’t replace the land, so that doesn’t factor in. Likewise, different areas have different costs of construction so factor that in as well.  IMPORTANT: Be careful not to UNDERINSURE your home. The key here is to have a candid conversation with our insurance team so that we can make sure you have the RIGHT protection.

One Final Tip

Many carriers offer extra discounts of 5% or more when you’ve been with them at least 3 to 5 years… so definitely keep that in mind as you evaluate your homeowners policy.Remember, we’re here to help you, so call us today to make sure you are getting the greatest value out of your insurance.

What is The Ultimate Guerilla Marketing Tactic?

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line.

Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success.

If you’re a small business owner, you may believe that online marketing really isn’t very important… especially if your business is located in a smaller town. But do your town residents have mobile? Do they have access to the Internet? If so, you are missing out on an opportunity to outwit your competitors.

The reality is starker. According to Marketing Land, 90% of survey respondents say that positive reviews influenced a purchase decision.  Just as people leverage Google & Bing far more than the Yellow Pages to find services, they are also checking on the services they find via review sites. This trend growing nationally and is happening with as much frequency in small communities as it is in large cities. However, in small cities, bad reputations travel like wildfire. In other words, an accountant in the city with a handful of negative reviews is simply better equipped to correct those negative reviews vs. an accountant in a small town of 5,000.

And it’s important to recognize that mobile is quickly replacing all other forms of computing. Laptops and PC’s are dwindling in sales while tablets and smart phones are selling like hotcakes. If you run a local service business, it’s critical to be found in mobile-optimized search. (Yes, that’s a thing.) If your website isn’t mobile friendly, Google has said it will be dropping your website from all search results as of 2017.

If you run a small business, you must have a robust online presence. It’s that simple.

And this is where that concept of Guerilla Marketing comes into play. Remember that the notion of Guerilla Marketing is that you can have a huge marketing impact without breaking the bank and really, that’s at the core of online marketing in general. The Internet offers the potential of truly infinite reach for a relatively low cost for that potential impact. At least that’s the promise…

The truth is, this is where most business owners get lost. With search engines like Google & Bing, reputation sites like Yelp & Angie’s List, social media sites liked Facebook & LinkedIn, is it any wonder that most feel completely overwhelmed?

If you’ve talked with experts you’ll know right away that local SEO alone can cost $1,500 a month for a handful of keywords and Reputation Management can cost $500 or more each month per location.

But marketing online can be affordable, particularly if you take advantage of the right technology and learn the methods that actually work for SEO, writing content, marketing automation, etc. Sure, it takes time to do this work but if you learn how to do it properly, you’ve created new potential revenue streams that will last a long time.

One important tip as you contemplate online marketing… don’t think for a minute that you have to come across as some giant corporation. If you serve a local market, chances are people would prefer to know they are dealing with someone who cares rather than a faceless monolith. So, let your individual personality shine. Make it your mission to become the hero in your market. Leverage your messaging both online and offline to create deep personal connections that will bring you lots of business and lots of referrals… and that can elevate your brand to a premium status… yes, you might actually be able to charge MORE in your market if done correctly.

So, is it necessary to leverage Internet marketing to help grow your small business? In today’s world, the answer is a resounding yes. In fact, it is critical for your survival. If you are curious about your local reputation, how well positioned you are in your local market, and what you can do to begin taking action on strengthening your local marketing, check out this free local website analysis (link to: https://www.liftdemand.com/local-seo-website-analysis) that offers a pretty handy report on a company’s local presence.

Then start to take your local online marketing seriously. Make “action” be your mission and strive to be at the forefront of your local market while also working to do so in a manner that keeps your return on investment front and center.

And remember that as your company grows, be sure to reach out to your local insurance agent for ways to reduce insurance costs, expand benefits for employees, and make your company more stable. They may be able to help you find savings opportunities that you can then invest in your nascent online marketing efforts!

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